States Lean In as the Federal Government Cuts Back on Navigator and Advertising Funding for the ACA’s Sixth Open Enrollment

eAlert

On Thursday, November 1, the Affordable Care Act’s (ACA) insurance marketplaces will launch their sixth enrollment season. How easily you can access information about ACA coverage options and get personalized help with enrollment will depend on where you live. The federal government has cut back on funding for ACA outreach, but many states that operate their own marketplaces have invested in advertising and assistance, write Georgetown University’s Sabrina Corlette and Rachel Schwab in a new To the Point post.

Evidence shows that personalized assistance to help people enroll, as well as advertising, are vital to getting new customers to sign up for marketplace coverage. As the federal government reduces support for such activities, the authors say, we will likely see growing disparities in enrollment and rates of uninsurance between states that use federally run marketplaces, and those that operate their own.

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