Is It Time to Bring Consumer Data into Health Care?
<p>Amazon and other vendors deliver just about everything but health care—yet probably know more about your habits and behaviors than your doctor does. That may be changing, as health care providers begin using the consumer-profiling tools that shape advertisements to get to know their patients beyond the examining room.</p><p>In a new feature article on Medium, The Commonwealth Fund’s Martha Hostetter and Sarah Klein explain that patient profiles may be of increasing interest to health care providers, more and more of whom are being held accountable for improving their patients’ health outcomes and reducing costs.</p>
<p>Find out how some health systems and companies are working to build better patient profiles while also managing costs and privacy concerns.</p>