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New Survey Finds Rise in Visits to Insurance Marketplaces Since October; Many Shoppers Young, Healthy

A new Commonwealth Fund survey finds that 24 percent of Americans who are potentially eligible for health insurance coverage under the Affordable Care Act had visited one of the new insurance marketplaces by the end of December to find a health plan, whether by mail, Internet, phone, or in person. The new survey also reveals that of those visitors, two of five were young adults ages 19 to 34 and three-quarters were in excellent, very good, or good health—two groups that experts say are critical to the success of the health reform law.

The survey, conducted December 11–29, 2013, is the second in a series aimed at tracking people’s experiences with the marketplaces during the first open enrollment period. The first survey, fielded in October, found that 17 percent of people potentially eligible for coverage had visited the marketplaces during the first month.

Read much more about the study's findings and what they mean on commonwealthfund.org, and be sure to check out our survey infographic. An interactive dashboard of survey findings will be available later this month.

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