As part of a six-year national strategy to reduce the harm caused by tobacco, Australian Health Minister Tanya Plibersek announced new reforms to help smokers quit, including a surge in antismoking television advertisements, larger graphic health warnings on cigarette packs, a national phone counseling service called "Quitline," and new free applications for smartphones.
These reforms build on the already established plain-packaging laws for cigarettes in Australia, which went into effect on December 1, 2012. The National Tobacco Strategy 2012–2018 outlines priority areas for future action, including making tobacco products less affordable, eliminating remaining advertising, and alternative nicotine delivery systems. According to Minister Plibersek, "Australia now has the toughest and most comprehensive anti-smoking measures in the world."
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